https://www.thechemistryofcopy.com/blog daily 0.75 2023-07-31 https://www.thechemistryofcopy.com/blog/blog-post-sales-funnels monthly 0.5 2021-08-09 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1607347126153-8T8VO8YJGHQL83R11Z04/B%C3%BCchner+funnel.png Blog - EMAIL FUNNELS - I can write all of the items mentioned in this post for you. From the Facebook ad right down to the last chance reminder. https://www.thechemistryofcopy.com/blog/blog-post-how-do-you-find-the-best-copywriter monthly 0.5 2021-07-08 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1607019685069-047LNS7ZLSTTJI6DK92Q/Blog+Spice+Girls.png Blog - HOW DO YOU FIND THE BEST COPYWRITER? https://www.thechemistryofcopy.com/blog/blog-post-how-to-connect-to-your-audience monthly 0.5 2021-06-07 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1607019597272-JG32N48FIDIPN1D41B6W/Blog+Spice+Girls%282%29.png Blog - HOW TO CONNECT TO YOUR AUDIENCE. https://www.thechemistryofcopy.com/blog/blog-post-do-you-know-your-target-audience monthly 0.5 2021-05-04 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1607019508371-8FSJZ6YX47YUJ6I1EGM5/Blog+Spice+Girls%281%29.png Blog - DO YOU KNOW YOUR TARGET AUDIENCE? https://www.thechemistryofcopy.com/blog/the-a-z-of-copywriting-for-yourself monthly 0.5 2023-07-31 https://www.thechemistryofcopy.com/blog/blog-post-copywriting-vs-content-writing monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1607017846271-0SY7BVDQVV977923R412/can+of+soup%281%29.png Blog - COPYWRITING VS. CONTENT WRITING https://www.thechemistryofcopy.com/blog/blog-post-my-story monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1607017397854-B6OLD3DV9JVAECNN68KM/can+of+soup.png Blog - MY STORY - I am a small business. I understand what you are going through. I don’t ever want to become a money-grabbing writing machine. I want to keep things small and personal; with all my working energy and enthusiasm saved for my current and future clients, you! TOP TIP: Life is too short; do what you love. Work with great people and surround yourself with positivity. https://www.thechemistryofcopy.com/blog/tag/storytelling monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Know monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Page monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/advertising monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Copywriter monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/pandemic monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/About+Page monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/sales monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/About+Us monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/the+chemistry+of+copy monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/About+Me monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Ideal+Client monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Search monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/connection monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Best monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Advertising monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Attract monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Audience monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Connect monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/The+Chemistry+of+Copy monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/About monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Content monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Finding monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Ideal+Customer monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Copywriting monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Advice monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/woman-owned monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/DIY+Content monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/sales+funnels monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/advice monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Differences monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Marketing monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/emails monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Target monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Sales monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Target+Audience monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/funnels monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/business monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Do+It+Yourself monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/change monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Connection monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/launch monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/marketing monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/copywriting monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/DIY+Writing monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Writing monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Find monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/Good monthly 0.5 https://www.thechemistryofcopy.com/blog/tag/story monthly 0.5 https://www.thechemistryofcopy.com/contact daily 0.75 2021-02-18 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613659460158-PMX3PRAGCFVI6ZFBP6XX/the-chemistry-of-copy-small-business-sandbach.png Contact https://www.thechemistryofcopy.com/testimonials daily 0.75 2022-01-07 https://www.thechemistryofcopy.com/home daily 1.0 2026-01-03 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1610372600079-4FEWLM1O6VUNXQN6CMHJ/copywriter-the-chemistry-of-copy.png Home https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1610732832851-F92HLEDNJSDD6QPJXOVL/chantal-small-business-sandbach.png Home - Hello there. I’m Chantal, a scientist turned freelance copywriter and founder of The Chemistry of Copy. Working with me it’s all about the little details. Together we delve into truly getting to know your clients/customers. As a result, I’ll write copy that’s specific to you AND, more importantly, specific to your target audience. I’ll always listen to what you’re saying. I follow a creative brief, that we both have input on, to outline what you want your outcome to be. Your business is your passion; I’ll write it from the rooftops! https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1610377975408-3BQQD2VNJJCSX6GPUXQP/copywriting-small-businesses.png Home - Got a project in mind? Feel free to see if I’ve written something before that’s similar to what you are looking for. Maybe an email funnel, landing page, about me etc. Or are you the trendsetter? Tell me your plans. I’m here to help you succeed. I use language and persuasive strategy to draw out your ideal target audience and firmly bond them to your brand. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606307689429-GPS00WO6NOW17Y95FBQ0/chemistry-of-copy-cheshire.png Home https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1607521062924-QSPPTQPF3CBGZDP3VDHG/copywriting-for-businesses.png Home - Customer reactions. I know the science of writing great copy. Let me help you really speak to your audience. I can’t wait for your customers’ reactions… sorry, couldn’t resist! https://www.thechemistryofcopy.com/services daily 0.75 2021-02-18 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1610373553576-7K7T2K9QGSMTMQ885QCW/cheshire-business-connections.jpg Services - I’m here to help you and your business sell with inspired copy. Here’s the place to find out about what I can write for you and a rough guide to my pricing. You’ll also find some helpful copy packages to help you with a particular project or launch. I always strive for perfection; if your company or product is your passion, I’ll be sure to make it my passion too. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613054644036-PFSMJSDCPQ0PMFAGXO3R/website+background%289%29.png Services https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613054155250-YMQ40KBS9CYB99ASQB9B/small-business-copywriter.png Services Popular. Research. Marketing research advice & analysis. Create a clear target audience avatar. Website Copy. 3 pages. Typically - landing page, service + prices page, about page. Advertising Copy. Digital or Printed Ad (3 variations). Email Copy. Welcome & offer emails. 3 email funnel. Email funnel strategy. This package takes around 3 months. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613054134335-ESTAZVF7SG2Z1Y8HI5D0/small-business-copywriting.png Services Everything. Research. Marketing research advice & analysis. Create a clear target audience avatar. Website Copy. 5 pages. Typically - landing page, service + prices page, about page, FAQ, contact. Advertising Copy. Digital or Printed Ad (3 variations). Brochure/Leaflet Print or Digital. Email Copy. Welcome & offer emails. 5 email funnel. Email funnel strategy. This package takes around 6 months. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613054185573-U8O8EBTRJEVWS7RUX6TQ/cheshire-business-websites.png Services Learn. Pick My Brain. An exclusive 90 minutes of my time to ask me all the questions that have been playing on your mind. Questions can cover anything you want but here are some examples; market research, website wording, advertising, emails, target marketing. You can also use this time to have a live website audit so you can ask questions and get feedback straight away. Takes only 90-minutes. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613054170531-YKR62B3BJXT66R5EFFK2/sandbach-copywriter.png Services Budget. Research. Marketing research advice & analysis. Create a clear target audience avatar. Website Copy. 1 page. Typically - landing OR about page. Advertising Copy. Digital or Printed Ad (3 variations). Email Copy. Welcome email. Offer email. Email funnel strategy. This package takes around 1 month. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613054840456-CDFLBO97EP8WDPLN5RCT/small-business-messaging.png Services https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606387166919-EKP40TXNPPAVD9GDFMI1/grow-your-business-copywriting.png Services - Affordable copy to get your business growing. As every client requires a bespoke service (or services). Pricing will be discussed once all parties know what is required for you and your business to make an impact. Charges are quoted per project so no nasty surprises. Yay! What’s your project? https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1613054959728-UM40ALGOD0MEFCF5B7F9/website+background%288%29.png Services https://www.thechemistryofcopy.com/about daily 0.75 2021-10-13 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606846135906-P6UQ2SB5BFYX9WO7VDFL/HOW+IT+ALL+BEGAN%282%29.png About - I am all about quality, not quantity. The little details are just as important as the bigger picture. Having spent nearly a decade working in pharmaceutical quality control I know the importance of getting it right first time and communicating correctly. My scientific background has perfected my ability to fix any issue, adhere to deadlines and think outside the box. I’ve always written as part of my job; just now it’s for small businesses, not big pharma. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606846099720-M9DG602OPLZVF44N9RG4/HOW+IT+ALL+BEGAN%281%29.png About - All our paths eventually lead to the right one; just some paths are longer and rockier than others! Have you had a job that you were great at but you were never treated well, always overworked and underpaid? Most of us have, right? I was no different. I took the leap to leave that relatively comfortable but unfulfilling and soul zapping job for the promise of better things. The grass was not greener on the other side me for but it did ultimately lead me to start my own business; this one. So for that, I am thankful. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606848991551-0PG0F7Z73Y7BRSKKK7KI/HOW+IT+ALL+BEGAN%284%29.png About - Firefighting, sign language, teaching, chemistry, engineering, knitting, backpacking; you name the field I’ve probably crossed it. I’m knowledgable and keen to establish what your business has to offer your customers. I can easily adapt to what you need; always eager to research and discover more to ultimately get you copy that sells. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606848972853-85NDLPF2MA2ZDSS4ZR99/HOW+IT+ALL+BEGAN%283%29.png About - Professional life has allowed me to experience various environments from asthma inhaler laboratories to an animal shelter to an aeroplane manufacturing plant; one thing has stayed consistent, my ability to mould myself and fit in. The right questions will always be asked to get to the heart of your issue. Finding out what you truly want from my services to take your business to the next level. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1591895500191-QI88QO794XW9VO5TJ8KZ/books.png About - BE REMEMBERED. To me, meaningful words are everything in converting your messaging to sales. Nothing connects us more to a brand than a well-told story. I utilise words to evoke a feeling in us. Feelings are remembered. I’ll delve deep into your customers' minds! https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1591899804546-BRANMCC6FCFBK6O2DS91/victoriafallsme.png About - ON A PERSONAL NOTE. I love stories and exploring the world. Whether that be through the TV, a book or with my own two feet; it brings me happiness. I also find happiness with chocolate. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1592003993259-9YUKR3E0ZI4YIXV7QJBD/Copy+of+Untitled.png About - MY BACKGROUND. I’m a child of Africa. I was born in Cape Town and moved to England before my teenage years. I currently reside in a small town, Sandbach, in Cheshire, with my partner and our very fluffy cat (who sometimes shows her face on Facebook!) https://www.thechemistryofcopy.com/404-page daily 0.75 2021-02-11 https://www.thechemistryofcopy.com/copywriting-coaching daily 0.75 2025-01-06 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1631484280160-RMTEO1JLM2UETISI4TFO/Copywriting+Coaching+Online.gif Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1633964809949-SXWYK20C87MJXIXVKOAY/online+copywriting+for+your+website+course+7.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628089195406-86X64WT9N2CJZM4JGTM5/online+copywriting+for+your+website+course+10.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628087974032-5891D8SOA5F3RAYRNJKC/online+copywriting+for+your+website+course+1.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628088059634-7910N7TAX2NF6T990HQD/online+copywriting+for+your+website+course+2.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628089229118-YQVFAFDNOFKASLMTX9GP/online+copywriting+for+your+website+course+12.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1633964722468-UOUKA3BMC6F67FL8ID0W/online+copywriting+for+your+website+course+9.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628088095509-TWJ5M5R5HXE9OVOH69DM/online+copywriting+for+your+website+course+3.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628089214579-2LT4L8OMRRNOYGIE1AXT/online+copywriting+for+your+website+course+11.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628088161672-L4PVPDJWCXERRTMZJGR4/online+copywriting+for+your+website+course+6.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628088125172-N1BOPU9R7XMNL0Q1XHRK/online+copywriting+for+your+website+course+4.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1628088144390-7C2WIWDPRJO2JNSNZZRF/online+copywriting+for+your+website+course+5.png Coaching - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.thechemistryofcopy.com/home-1 daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1561907800739-KPLG47SEYE493UI2O24B/Stocksy_txp824ffa5crXt000_Large_844920.jpg Home - Invest in your relationship with yourself We all have a tendency to put others first, but in doing so, we can sometimes neglect our relationship with ourselves. Let me be your advocate and show you a kinder, gentler way to treat the most important person in your life. https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1559080328316-G6PK6CXBE07NEM0XAHCH/Stocksy_txp824ffa5crXt000_Large_844923.jpg Home - Improve your relationship with others Be your best self, alone and with others, and cultivate deep and lasting friendships and relationships. https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414914-0WZD88DEBFICZML5Z9ML/Logo1.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414921-UWV4DVB1BXX9ZYKQWPAE/Logo2.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414918-YN0C3707759R1F69864F/Logo3.png Home https://images.squarespace-cdn.com/content/v1/5ced8e1d5fd4c700018dd761/1562684414916-8GQ9RHAGPANKNNJ99XAV/Logo4.png Home https://www.thechemistryofcopy.com/coaching-courses daily 0.75 2021-10-11 https://www.thechemistryofcopy.com/coaching-courses/p/all-the-mini-courses monthly 0.5 2021-11-19 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1636568774400-4L62JJJG3TV9H3I0T23G/copywritingcoachingallminicourses.png Copywriting Coaching - All The Mini Courses! https://www.thechemistryofcopy.com/coaching-courses/p/mini-course-3 monthly 0.5 2021-11-19 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1636568755201-MXXAQ5DA47PBBZ635NQF/minicourse3copywriting.png Copywriting Coaching - Mini Course 3 https://www.thechemistryofcopy.com/coaching-courses/p/mini-course-2 monthly 0.5 2021-11-19 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1636568740414-16IOGI7E4TCT0O3NOI3B/minicourse2copywriting.png Copywriting Coaching - Mini Course 2 https://www.thechemistryofcopy.com/coaching-courses/p/mini-course-1 monthly 0.5 2021-11-19 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1636568723425-IBTDQK3PHP7A3MJSGNXD/minicourse1copywriting.png Copywriting Coaching - Mini Course 1 https://www.thechemistryofcopy.com/coaching-courses/p/pick-my-brains monthly 0.5 2021-11-10 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1633963116659-86165KEBVDXMHX1O3Y77/online+copywriting+for+your+website+course+8.png Copywriting Coaching - Pick My Brains https://www.thechemistryofcopy.com/coaching-courses/p/copywriting-coaching-for-two monthly 0.5 2021-10-13 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1633962901735-SCEK7YJJKY22K0ZTD8J3/Linkedin+Posts%289%29.png Copywriting Coaching - Copywriting Coaching Course x2 https://www.thechemistryofcopy.com/coaching-courses/p/copywriting-coaching monthly 0.5 2021-10-13 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1633959477462-NCK4A0XMDG4RJLP9F7M2/online+copywriting+for+your+website+course+7.png Copywriting Coaching - Copywriting Coaching Course https://www.thechemistryofcopy.com/portfolio daily 0.75 2021-02-18 https://www.thechemistryofcopy.com/portfolio/email monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606923549645-2O50M1G32DRDGKVUQ546/Natalie+For+Portfolio.png Portfolio - Email https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1592320684993-CMKOIJDWXQ6TYLTTVLAP/Engine+Oil.png Portfolio - Email Product Email. (Spec Ad) A-1 Performance Motor Oil (fictional) Objective was to increase customers to the company website for them to learn about and ultimately purchase the motor oil. I focussed on the benefit of the customer wanting to be on the road more as their car would be performing more efficiently. Size 650 x 1400 (pixels) https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1593444249220-IJCGMBBH1STJPAI7DXSU/Copy+of+Macy%27s+Sweater+Ad.png Portfolio - Email Event Email. (Spec Ad) Macy’s Men’s Fall Sweater Event (fictional event) Objective was to attract men of ages 25-45 to visit Macy’s on a specific date to get up to 40% off high fashion branded sweaters. I highlighted the benefits of a huge reduction in price and a necessary need for a new sweater. Size 650 x 1200 (pixels) https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1597966961440-WDD7DPDMTU6V3TB7R3FQ/Copy+of+Create+precious+memories%3B+Money+off+coupon+inside..png Portfolio - Email Product Email. (Spec Ad) Johnson’s Baby Conditioner Objective was to increase awareness of the product and encourage customers to purchase with a money off coupon. I converted each feature into a benefit allowing the reader (parents of young children ages 0-2 years) to feel emotionally drawn to help their baby. Size 650 x 1400 (pixels) https://www.thechemistryofcopy.com/portfolio/websites monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1627038133070-XS1P4HCU8X2BZMAWXANM/landing+page+copywriter+cheshire.png Portfolio - Websites - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606482476109-FL5F22PTW0RDDNC8QZHM/Portfolio+Fern%283%29.png Portfolio - Websites https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606482644605-747ENN6QLVDDOIMHMTJG/Untitled+design%283%29.png Portfolio - Websites https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606482110570-X73FEXNBPMGDUVHNPEPP/Untitled+design%281%29.png Portfolio - Websites https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606482008154-5EHH7XM9J4YVC1AW3OD2/Portfolio+Fern.png Portfolio - Websites https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1606482709136-02CW9VPWPCN2GCQMIZ5V/Untitled+design%282%29.png Portfolio - Websites https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1616170388977-B22S2CJMIOI4CNOJG0B6/about+page+example+copywriting.png Portfolio - Websites https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1597754765799-BFWCIZG2LZ0466AHRQ3T/Copy+of+Jigsaw+Genie.gif Portfolio - Websites Product Descriptions. The Company Jigsaw Genie is a family fun online business in the UK. They offer a wide range of puzzles and make buying them a fun experience. Their website is clean and well organised. Their target audience is anyone who loves puzzles or wants to gift a puzzle to someone else. They offer great quality products and a high standard of service. The Problem Jigsaw Genie’s problem was that whilst there isn’t a huge amount of competition there certainly is some and they want to stand out from the crowd. They didn’t want generic descriptions; they wanted fun, engaging sentences to set their website apart. The Process I was given all the images of the puzzles and accessories and set to work. I looked at each image individually and thought about how the image would make me feel. I then wrote a couple of short sentences to summarise my thoughts. As a lover of puzzles myself, I thought about what words would make me want to buy them. The Result All their products have a unique little description which is used on their website and in their social media to drive traffic to their website and therefore increase sales. Size 40-150 characters To view the full list of descriptions see www.jigsawgenie.co.uk. https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1593793445602-VV4RQ6CT9AH7L6JHXK59/Cheetos+%E2%80%98Snack+%E2%80%98n%E2%80%99+Study%E2%80%99+Giveaway.png Portfolio - Websites Competition Page. (Spec Ad) Cheetos College Contest (fictional contest) Objective was for college students to enter their details for further use by the company via a competition to win a supply of Cheetos. One of the benefits was not having to worry about snacking whilst studying. I therefore took this as my inspiration. Size 995 x 600 (pixels) https://www.thechemistryofcopy.com/portfolio/printedads monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1598007176302-RYOSSPZPVP7TZ5IOHJYE/BeBeautySpecAd-01.png Portfolio - Printed Ads Magazine Ad. (Spec Ad) Company Be Beauty (fictional company) is a make-up brand targeted at woman aged 25-35 who love make-up and care about what they put on their faces and into the environment. The target audience has a disposable income and isn’t afraid to spend more on trying new brands. They are professional and aspire to make a difference in the world. Problem Be Beauty’s problem is that they are new. They needed their lipsticks to stand out but also get their values across. These values include not testing on animals and being kind to the environment. I had one side of A4 to let a potential customer be introduced to the brand and take up the money off offer. Solution I focussed on being heard without being over the top. Be Beauty’s make-up is natural, however, that does not mean you need to blend into the crowd. Additionally, I hit the pain points of not wanting make-up tested on animals and the use of plastic in the industry. Size 1-sided A4 Graphic Design: Jynnxe Design https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1592326746576-EGSRYVR02VA1IL91DWN6/Appleberry+Farms.png Portfolio - Printed Ads Newspaper Ad. (Spec Ad) Appleberry Farm - Simply Healthy Steamed Veggies (fictional) Objective was to highlight the benefits of the steamed veggies and get the customer to buy them using a cut out coupon. I used the feature of the bag changing colour to set a scene suggesting ‘magic’ to appeal to mothers and their children. Size 11.5 x 21 (inches) https://www.thechemistryofcopy.com/portfolio/socialmediaads monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1594478083616-MY9LNSK8182QLVM2DFB9/Gym+Me+Up+Final.png Portfolio - Social Media Ads Social Media Campaign. (Spec Ad) Gym Me Up (fictional company) These adverts are aimed at a youthful target audience who rely on their friends for advice and support. The brief was to create a bold and fun way of conveying a new idea in fitness. I utilised simple words and suspense as it works on this particular target audience as they like to gossip and interact with each other. Size 1200 x 628 (pixels) - for facebook image Size 1080 x 1920 (pixels) - for instagram story https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1593714276505-CP05ACFWBF6X9MA5J04V/Two+Cherry+Bakery%282%29.png Portfolio - Social Media Ads Facebook Ad. (Spec Ad) Two Cherry Bakery Cupcakes (fictional company) Objective was to stand out from the crowd as there were many bakeries in the area. Additionally increase in sales. I focussed on the the style of the cupcakes and the benefit of taking time for ourselves. I chose these as the target audience are busy woman who would treat themselves. Size 1200 x 628 (pixels) - for image https://www.thechemistryofcopy.com/portfolio/bannerads monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1592336766657-09LGFSXNLS28E0G38SF2/bayer+banner+ad.png Portfolio - Banner Ads Pharmaceutical Dynamic Banner Ad. (Spec Ad) Bayer Aspirin on-the-go bottles (fictional product) Objective was to increase customers to the company website for them to learn about and ultimately purchase the aspirins. I focussed on the benefits of knowledge and the ease of use of the product. Size 250 x 300 (pixels) https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1593984287919-YBKJG1X137YDRUF0M54U/Insure-A-Pet+Banner+Ad%282%29.png Portfolio - Banner Ads Insurance Static Banner Ad. (Spec Ad) Insure-A-Pet - Pet Insurance (fictional company) Brief was to write for pet owners looking for first time pet insurance or looking to change suppliers. Targetting owners that care for their pets and their well-being. The static banner ad is intended to increase awareness of the brand in a friendly and fun way. The ad is easy to understand to get more quotes for the business. I focussed on the pain point of feeling the need to give back to your pets that love you so much. Size 728 x 90 (pixels) - leaderboard https://www.thechemistryofcopy.com/portfolio/directmail monthly 0.5 2021-04-30 https://images.squarespace-cdn.com/content/v1/5ee0f2ef6429e6293872abd2/1601297613994-Z0P1E353EMRY4J49COY6/Construction+Leaflets+for+website.png Portfolio - Direct Mail Double-sided Leaflet. (Spec Ad) Jones & Sons Construction - building services (fictional) Objective was to highlight the benefits of using a construction company. I used pain points of no space and being stuck at home to connect with the reader. Additionally, I added services that the company offers specifically to make them stand out against the competition. As the leaflet can land on either side through the letterbox, I kept each side with stand-alone selling points to ensure the reader was hooked regardless. Size A5 (double-sided)